{"id":6001,"global_id":"www.freiwilligen-zentrum-bayreuth.de\/wp?id=6001","global_id_lineage":["www.freiwilligen-zentrum-bayreuth.de\/wp?id=6001"],"author":"12","status":"publish","date":"2025-10-28 11:46:38","date_utc":"2025-10-28 09:46:38","modified":"2025-10-28 11:46:38","modified_utc":"2025-10-28 09:46:38","url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/veranstaltung\/google-analytics-4-alternatives-tracking\/","rest_url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/wp-json\/tribe\/events\/v1\/events\/6001","title":"Google Analytics 4 &#038; Alternatives Tracking","description":"<p>Eine Website zur Ansprache der gew\u00fcnschten Zielgruppen ist heutzutage unverzichtbar und bietet das Fundament f\u00fcr alle digitalen Fundraising-Aktivit\u00e4ten einer Organisiation. Wichtig bei jenen Aktivit\u00e4ten ist es jedoch auch, das Verhalten der potentiellen Unterst\u00fctzerInnen n\u00e4her zu analysieren, um eine zielgerichtete Ansprache zu gew\u00e4hrleisten und das digitale Erlebnis stetig weiterentwickeln und optimieren zu k\u00f6nnen. Genau hierbei unterst\u00fctzen Analyseplattformen wie Google Analytics 4 oder Matomo, mit denen Sie das Verhalten der NutzerInnen auf Ihrer Webseite n\u00e4her untersuchen k\u00f6nnen.<\/p>\n<p>In unserem Webinar zeigen wir Ihnen, welche Vorteile die Nutzung von Google Analytics 4 bietet, aber auch welche alternativen Analyseplattformen Ihnen gute M\u00f6glichkeiten und Einblicke erm\u00f6glichen. Dar\u00fcber hinaus erfahren Sie, worauf Sie bei der Nutzung und Einrichtung der Plattformen achten m\u00fcssen, um den Erfolg Ihrer digitalen Fundraising- und Marketing-Aktivit\u00e4ten evaluieren und datenbasiert weiterentwickeln zu k\u00f6nnen.<\/p>\n<p><strong>Inhalte<\/strong>:<\/p>\n<ul class=\"wp-block-list\">\n<li>Welche Vorteile bietet die Nutzung von Google Analytics 4?<\/li>\n<li>Wie finde ich mich in der Benutzeroberfl\u00e4che von Google Analytics 4 zurecht?<\/li>\n<li>Was sind relevante Website-Kennzahlen und -Ziele von Organisationen?<\/li>\n<li>Was muss ich bei der datenschutzkonformen Verwendung von Google Analytics 4 beachten?<\/li>\n<li>Welche Alternativen gibt es zu Google Analytics 4, um das Verhalten potentieller Unterst\u00fctzerInnen n\u00e4her analysieren und verstehen zu k\u00f6nnen?<\/li>\n<\/ul>\n<p><strong>Zielgruppe<\/strong>: Gemeinn\u00fctzige Organisationen, welche sich mit der Analyse von Nutzerdaten ihrer Website und anderen Kan\u00e4len n\u00e4her auseinandersetzen m\u00f6chten, um ihre eigenen Ergebnisse in der digitalen Welt besser zu verstehen und langfristig zu steigern.<\/p>\n<p><strong>Empfehlung<\/strong>: Organisationen aus Deutschland, \u00d6sterreich und der Schweiz<\/p>\n<p>Dieses Webinar wird erm\u00f6glicht durch:<\/p>\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.charicomm.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" class=\"wp-image-31552 lazyautosizes lazyloaded\" src=\"https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm-380x120.jpg.webp\" sizes=\"380px\" srcset=\"https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm-380x120.jpg.webp 380w, https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm.jpg.webp 760w\" alt=\"\" width=\"380\" height=\"120\" data-src=\"https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm-380x120.jpg.webp\" data-srcset=\"https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm-380x120.jpg.webp 380w, https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm.jpg.webp 760w\" data-sizes=\"auto\" data-eio-rwidth=\"380\" data-eio-rheight=\"120\" data-src-webp=\"https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm-380x120.jpg.webp\" data-srcset-webp=\"https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm-380x120.jpg.webp 380w, https:\/\/www.hausdesstiftens.org\/wp-content\/uploads\/Charicomm.jpg.webp 760w\" \/><\/a><\/figure>","excerpt":"","slug":"google-analytics-4-alternatives-tracking","image":{"url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/wp-content\/uploads\/2025\/10\/hds_10juni.png","id":6002,"extension":"png","width":395,"height":295,"filesize":185564,"sizes":{"medium":{"width":300,"height":224,"mime-type":"image\/png","filesize":82905,"url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/wp-content\/uploads\/2025\/10\/hds_10juni-300x224.png"},"thumbnail":{"width":150,"height":150,"mime-type":"image\/png","filesize":33613,"url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/wp-content\/uploads\/2025\/10\/hds_10juni-150x150.png"}}},"all_day":false,"start_date":"2026-06-10 11:00:00","start_date_details":{"year":"2026","month":"06","day":"10","hour":"11","minutes":"00","seconds":"00"},"end_date":"2026-06-10 12:00:00","end_date_details":{"year":"2026","month":"06","day":"10","hour":"12","minutes":"00","seconds":"00"},"utc_start_date":"2026-06-10 08:00:00","utc_start_date_details":{"year":"2026","month":"06","day":"10","hour":"08","minutes":"00","seconds":"00"},"utc_end_date":"2026-06-10 09:00:00","utc_end_date_details":{"year":"2026","month":"06","day":"10","hour":"09","minutes":"00","seconds":"00"},"timezone":"UTC+2","timezone_abbr":"UTC+2","cost":"","cost_details":{"currency_symbol":"$","currency_code":"USD","currency_position":"prefix","values":[]},"website":"https:\/\/www.hausdesstiftens.org\/webinar\/google-analytics-4-alternativen\/","show_map":false,"show_map_link":true,"hide_from_listings":false,"sticky":false,"featured":false,"categories":[],"tags":[],"venue":{"id":4841,"author":"12","status":"publish","date":"2024-02-07 17:01:24","date_utc":"0000-00-00 00:00:00","modified":"2024-02-07 17:01:24","modified_utc":"0000-00-00 00:00:00","url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/veranstaltungsort\/online\/","venue":"Online","slug":"online","json_ld":{"@type":"Place","name":"Online","description":"","url":"","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"show_map":true,"show_map_link":true,"global_id":"www.freiwilligen-zentrum-bayreuth.de\/wp?id=4841","global_id_lineage":["www.freiwilligen-zentrum-bayreuth.de\/wp?id=4841"]},"organizer":[{"id":5964,"author":"12","status":"publish","date":"2025-10-28 11:28:03","date_utc":"0000-00-00 00:00:00","modified":"2025-10-28 11:28:03","modified_utc":"0000-00-00 00:00:00","url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/veranstalter\/haus-des-stiftens\/","organizer":"Haus des Stiftens","slug":"haus-des-stiftens","website":"https:\/\/www.hausdesstiftens.org","json_ld":{"@type":"Person","name":"Haus des Stiftens","description":"","url":"https:\/\/www.hausdesstiftens.org","telephone":"","email":"","sameAs":"https:\/\/www.hausdesstiftens.org"},"global_id":"www.freiwilligen-zentrum-bayreuth.de\/wp?id=5964","global_id_lineage":["www.freiwilligen-zentrum-bayreuth.de\/wp?id=5964"]}],"json_ld":{"@context":"http:\/\/schema.org","@type":"Event","name":"Google Analytics 4 &#038; Alternatives Tracking","description":"&lt;p&gt;Eine Website zur Ansprache der gew\u00fcnschten Zielgruppen ist heutzutage unverzichtbar und bietet das Fundament f\u00fcr alle digitalen Fundraising-Aktivit\u00e4ten einer Organisiation. Wichtig bei jenen Aktivit\u00e4ten ist es jedoch auch, das Verhalten [&hellip;]&lt;\/p&gt;\\n","image":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/wp-content\/uploads\/2025\/10\/hds_10juni.png","url":"https:\/\/www.freiwilligen-zentrum-bayreuth.de\/wp\/veranstaltung\/google-analytics-4-alternatives-tracking\/","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","eventStatus":"https:\/\/schema.org\/EventScheduled","startDate":"2026-06-10T11:00:00+02:00","endDate":"2026-06-10T12:00:00+02:00","location":{"@type":"Place","name":"Online","description":"","url":"","address":{"@type":"PostalAddress"},"telephone":"","sameAs":""},"organizer":{"@type":"Person","name":"Haus des Stiftens","description":"","url":"https:\/\/www.hausdesstiftens.org","telephone":"","email":"","sameAs":"https:\/\/www.hausdesstiftens.org"},"performer":"Organization"}}